Career Opportunity: Social Media Manager | Jakarta, Indonesia
Full time position.
HYPEBEAST adalah platform lifestyle internasional yang didirikan oleh Kevin Ma pada tahun 2005. Sebagai bagian dari ekspansi globalnya, HYPEBEAST hadir untuk pertama kalinya di Asia Tenggara lewat HYPEBEAST Indonesia. Melalui tagline ‘Driving Culture Forward’, HYPEBEAST Indonesia menampilkan berita pilihan paling update dari Indonesia dan mancanegara dengan fokus bahasan; Sneakers, Men’s Fashion, Arts, Design, Automotive, Tech, Entertainment, Food & Beverage, Sports, dan Gaming. Hypebeast Ltd. masuk ke dalam Forbes “Asia’s 200 Best Under A Billion” pada 2018 dan Fast Company “Most Innovative Companies” pada 2017.
Social Media Manager
Office: Jakarta, Indonesia
Overview: As the Social Media Manager at Hypebeast, you will be responsible for overseeing and implementing the company’s social media strategy across various platforms. You will play a pivotal role in enhancing brand awareness, driving engagement, and increasing follower growth through compelling and innovative content. The ideal candidate will be highly creative, data-driven, and passionate about streetwear, fashion, and youth culture.
Key Responsibilities:
- Develop and Implement Social Media Strategy: Create and execute comprehensive social media plans aligned with Hypebeast’s brand goals, including content calendars, campaigns, and community engagement strategies.
- Content Creation and Curation: Produce high-quality, engaging content (including but not limited to images, videos, and copy) that resonates with the target audience across different social media platforms.
- Community Engagement and Management: Foster and nurture a vibrant online community by actively engaging with followers, and responding to inquiries, comments, and messages in a timely and engaging manner.
- Analytics and Reporting: Monitor and analyze social media metrics, track performance, and derive actionable insights to optimize content strategy and achieve KPIs. Generate regular reports showcasing key performance indicators.
- Stay Abreast of Trends: Keep up-to-date with the latest trends, technologies, and best practices in social media and streetwear/fashion to innovate and adapt strategies accordingly.
- Collaboration and Coordination: Liaise with cross-functional teams including marketing, design, and editorial to ensure cohesive messaging and brand consistency across all channels.
- Campaign Management: Plan, execute, and measure the success of social media campaigns, partnerships, and collaborations aimed at increasing brand visibility and engagement.
Requirements:
- Bachelor’s degree in Marketing, Communications, Journalism, or a relevant field.
- Proven experience (5 years) working in social media management preferably within the fashion, streetwear, or lifestyle industry.
- Strong understanding of social media platforms (Instagram, Twitter, Facebook, TikTok, etc.) and their respective best practices.
- Proficiency in social media management tools and analytics platforms.
- Excellent written and verbal communication skills with a keen eye for detail.
- Creative mindset with the ability to generate innovative ideas and content.
- Analytical mindset with the ability to interpret data, derive insights and adjust strategies accordingly.
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
- Passion for streetwear, fashion, and youth culture with a strong knowledge of Hypebeast’s brand and its audience.
Note: The specific requirements and responsibilities may vary depending on the company’s needs and the evolving landscape of social media platforms. Adjustments can be made accordingly.
Kirim CV, portflio, dan ekspektasi salary dengan format ‘Social Media Manager | (Nama Lengkap)’ ke editorialid@hypebeast.com.
